AppleTree APTESG is led by a small team developing the platform, refining its methodology and preparing for practical, evidence-led company validation.
Current team
Two roles currently guide product direction, methodology coordination, marketing and communication.
Founder & Project Lead
Armando founded AppleTree APTESG and leads its strategy and product direction. He coordinates development of the methodology and platform, together with pilot preparation and early validation with companies. His approach is grounded in practical operating and coordination experience.
LinkedIn profile
Marketing Lead
Elena leads marketing, communication and brand activity for AppleTree APTESG. She supports clear project positioning, consistent public communication and the work required to build awareness and support the project’s growth.
LinkedIn profileThe team is keeping the current stage focused: build a clear baseline, test it in practice and improve it with evidence.
Work is shaped by operational context and the realities companies face when organising ESG information.
Answers are connected to relevant evidence so the process can be reviewed and improved against a consistent baseline.
Pilot work is intended to test usability, workload and applicability before broader claims or commitments are made.
AppleTree APTESG is open to conversations with prospective pilot companies, business and partnership contributors, and relevant experts.
